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11 Reasons to Hire a Wine Tour Guide

Closeup of unrecognizable adult woman holding a glass of red wine and smelling it before tasting. She's standing outdoors on summer afternoon. Blurry gras and red flowers in background. Toned image.

Hiring a Wine Tour Guide

Thinking of vacationing in a wine region? When you are planning the perfect wine trip, there are a multitude of things to research. From which wineries to visit, to what hotel to book, to which restaurants to book. But one thing that is often overlooked is whether you should hire a wine tour guide.

Here are a few reasons to book a wine tour:

  1. Wine Guides and Expert knowledge: A private guide can provide valuable insight into the history, culture, and winemaking traditions of the region. They can also explain the region’s different grape varieties and wine styles, and even help you find the best wines to taste.
  2. Convenience: A guide can help you to plan your trip and make all of the necessary arrangements, including transportation, tasting fees, and reservations at wineries and restaurants. This will take the stress of planning off of you, allowing you to fully enjoy the experience.
  3. Time Keeping: A wine guide can watch the clock and keep everything on schedule—so that you don’t have to. Instead you can just relax and focus on having a good time.
  4. Safety: A wine tour guide will provide a designated driver, which will keep you and your party safe.
  5. Wine Guides and Customized experiences: A guide can create a unique experience based on your interests and tastes. They often include lesser-known wineries that you would have a hard time finding on your own.
  6. Personal connections: Many tour guides are connected in the region’s wine world and can often arrange experiences for their customers that normal tourists do not have access to.
  7. Education: A guide can explain not only the basics of their wine region, but also teach you more about the world of wine including production, farming, and tasting.
  8. Wine pairing recommendations: A wine guide can help you to choose the best wines to pair with your meals and can provide recommendations for local restaurants and dining options.
  9. A Wine Tour Guide and access to exclusive wineries: A wine tour operator may have connections with local wineries and can book experiences that are not open to the general public.
  10. Customized tastings: A guide can help you to plan customized tastings and can recommend wineries and tasting rooms based on your specific interests and preferences.
  11. Cultural experiences: A wine tour guide can help you to learn about the local culture and customs of the region and can provide recommendations for other activities and attractions to visit during your trip.

Overall, hiring a wine tour guide can provide you with valuable knowledge, convenience, safety, customized experiences, and personal connections, helping you to make the most of your wine tour.

Want to read more? Try these books!

The Concise Guide to Wine and Blind Tasting- Volume 2 Wine A Tasting Course- From Grape to Glass


Schoch, Elaine. 2020. “Do It Yourself or Hire a Wine Tour Guide?” Carpe Travel. January 16, 2020.

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