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Sutter Home Winery: A Legacy of Innovation in the Heart of Napa Valley

Sutter Home Winery

Nestled in the picturesque region of St. Helena, California, Sutter Home Winery stands as a testament to the resilience and innovation that have defined American winemaking for generations[1]. As one of the largest family-run independent wineries in the United States, Sutter Home has left an indelible mark on the wine industry, particularly for its pioneering creation of White Zinfandel. In this in-depth blog post, we will take a journey through the history, innovations, and enduring legacy of Sutter Home Winery.

Rich history

A Rich Heritage and Humble Beginnings

The story of Sutter Home Winery begins in 1874 when Swiss-German immigrant John Thomann established a small winery and distillery in St. Helena, located in the heart of Napa County, California[2]. After his passing, the winery changed hands and was eventually acquired by another Swiss family, the Leunbergers, who renamed the estate Sutter Home.

During the era of Prohibition, when winemaking was suppressed across the United States, Sutter Home, like many Napa Valley wineries, fell silent. It remained dormant until 1948 when it found new life in the hands of John and Mario Trinchero, immigrant brothers from New York City with a rich family history in the Italian wine business[3].

The Trinchero brothers embarked on a mission to revitalize the winery, focusing on producing Napa Valley wines. In the early days, they faced the challenges of crafting generic jug wines just to make ends meet[4]. They operated in a “mom-and-pop” style, serving their Napa Valley neighbors, who came to fill their barrels and bottles at the winery’s back door.

In 1968, a significant turning point occurred when Louis “Bob” Trinchero, the oldest son of Mario Trinchero, began vinifying Amador County Zinfandel, marking the beginning of a transformative journey.

The Birth of White Zinfandel

The Birth of White Zinfandel
Sutter Home Winery: The Original White Zinfandel | Source

One of the most iconic moments in Sutter Home’s history occurred in 1972 when Bob Trinchero introduced a new style of premium wine, known as White Zinfandel. Initially labeled as “Oeil de Perdrix,” the Federal Bureau of Alcohol, Tobacco and Firearms requested an English label, leading to the name “A White Zinfandel Wine.” By 1975, the name “Oeil de Perdrix” was dropped.

Did you know?

The style of White Zinfandel was introduced by Bob Trinchero.

The creation of White Zinfandel, however, wasn’t a planned innovation; it was a fortunate accident. During the production of the 1975 vintage, approximately 1,000 gallons of bleed-off  juice from red Zinfandel resisted fermentation to dryness, retaining a significant amount of sugar. Bob Trinchero decided to set this wine aside. Two weeks later, upon tasting it, he discovered a sweet, pink wine that he deemed “pretty good.” They bottled it, and history was made.

By 1987, Sutter Home White Zinfandel had become the best-selling premium wine in the United States. In 1994, Wine Spectator honored Trinchero with its Distinguished Service Award, recognizing the winery’s role in introducing more Americans to wine on the table than anyone else in history.

The Modern Era and Commitment to Sustainability

Today, the Trinchero family, in collaboration with Bob Torkelson, manages a large winemaking organization, overseeing every aspect from grape growing to production, marketing, and sales. The Trincheros are celebrated for their industry leadership and unwavering commitment to sustainable agriculture and environmental preservation.

Did you know?

Sutter Home is the second largest family-run independent wineries in the US.

Sutter Home has evolved into the second largest family-owned winery globally and the fourth largest in the United States[5]. All winemaking, bottling, shipping, and warehousing operations are centralized in three modern facilities in Napa County, with the original winery site now serving as the winery’s Visitors Center.

An Expansive Portfolio

Sutter Home Winery has diversified its offerings over the years, producing 21 varietal wines. Their portfolio includes Chardonnay, Sauvignon Blanc, White Zinfandel, White Merlot, Gewürztraminer, Chenin Blanc, Moscato, Merlot, Cabernet Sauvignon, Zinfandel, Red Blend, Pinot Noir, Pinot Grigio, Sweet Red, Red Moscato, Moscato Sangria, Pink Moscato, Riesling Moscato, Sweet Riesling, Rosé, and Sangria, as of 2020.

A Legacy of Innovation and Excellence

Sutter Home Winery’s journey from a small, dormant estate to a global wine icon is a testament to the Trinchero family’s vision, dedication, and innovative spirit. The creation of White Zinfandel, a wine that redefined American palates and introduced countless individuals to the joys of wine, stands as a remarkable achievement in the world of winemaking.

As we raise a glass of Sutter Home wine, we celebrate not only the rich history but also the enduring legacy of a winery that continues to shape the wine industry with its commitment to quality, sustainability, and, above all, the simple joy of sharing a great glass of wine with family and friends. Sutter Home Winery is not just a brand; it’s a testament to the enduring power of innovation and the pursuit of excellence in the world of wine.

Read More:



[2] Advameg, Inc. “Sutter Home Winery Inc. – Company Profile, Information, Business Description, History, Background Information on Sutter Home Winery Inc,”




Want to read more? Try these books!

Harvesting the Dream- The Rags-to-Riches Tale of the Sutter Home Winery White Zinfandel (Vintner's Reserve) by WINEEXPERT

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